Speak to Tash
 
 

There are two things you should know about humans   1. We are an inherently lazy bunch 2. We are overly optimistic about almost everything   Both of these traits can be summed up in one simple action. Filling the kettle. The next few times you make a cup of tea, watch yourself. What you will notice is that typically you will fill the kettle to roughly the same point, every single time you make a brew. Whether you are making one cup or have been hideously caught in...

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Reasonably Unreasonable

The reasonable man adapts himself to the world; The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. - George Bernard Shaw Consumers are unreasonable and therefore all progress depends upon them. We have two profoundly challenging problems in the world today that we must tackle head on in 2017. FIRSTLY, THERE IS TOO MUCH TO BUY   Our economic wealth has been built on the back of creating demand.  Capitalism demands endless growth. And what does endless growth produce? Christmas...

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What’s the (power) Point?

“There is practically nothing that is not capable of boring us.” Bill Bernbach   I’ve been asked a couple of times recently about how to present really well if you are not using Powerpoint.   I’m asked because about 3 years ago, we banned Powerpoint in our office. We don’t use it for anything. We use pens, paper, post-it notes, notepads, basically anything to avoid a screen for as long as possible.   In my head Powerpoint was invented by one of those absolute dickheads you meet...

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