Speak to Tash
 
 

The reasonable man adapts himself to the world; The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. - George Bernard Shaw Consumers are unreasonable and therefore all progress depends upon them. We have two profoundly challenging problems in the world today that we must tackle head on in 2017. FIRSTLY, THERE IS TOO MUCH TO BUY   Our economic wealth has been built on the back of creating demand.  Capitalism demands endless growth. And what does endless growth produce? Christmas...

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fear
As Bad Today as it’s Always Been.

I don’t know about you but 2016 has felt like a tough year. 
Maybe the toughest ever? We’re only half way through and already there is an appropriately named subreddit “Fuck2016” to fill you in on exactly how messed up 2016 really is. The common chat at the water cooler is that the world is doomed and there are plenty of pieces of evidence to support this.   Every time you turn on the TV some fresh horror awaits.   • Brexit • Trump Vs. Clinton • Nice •...

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KNUTSFORD, UNITED KINGDOM - MARCH 17:  In this photo illustration, the European Union and the Union flag sit together on March 17, 2016 in Knutsford, United Kingdom. The United Kingdom will hold a referendum on June 23, 2016 to decide whether or not to remain a member of the European Union (EU), an economic and political partnership involving 28 European countries which allows members to trade together in a single market and free movement across its borders for citizens.  (Photo illustration by Christopher Furlong/Getty Images)
From Westminster to Southend Pier

In the last week or so, something has happened. It is pretty confusing and if like Tim Peake you’ve been in space, here’s a quick summary: Camp A, Camp B and Camp C live in the same place. Camp D lives nearby and they all kind of hang out and share stuff. Camp A&B live in a part of the place called ‘Fancyland’. Camp C lives in a place called ‘Normal’. Some of A & B decided that they weren’t sure about hanging with Camp...

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Presenting like you’re at Prince’s funeral

  A bead of sweat trickles down your brow. Your throat is dryer than the Sahara desert. Your breath comes in short, fast gasps if at all. Your brain feels foggy, like space and time are moving around you in slow motion. Your palms are clammy.   The faces gazing at you may as well be the piercing stare of a lion about to devour you.   This is the extreme end of presenting.   The squeaky bum moment when things unravel around you.   I’m going to discuss today what I’ve...

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featured pp
What’s the (power) Point?

“There is practically nothing that is not capable of boring us.” Bill Bernbach   I’ve been asked a couple of times recently about how to present really well if you are not using Powerpoint.   I’m asked because about 3 years ago, we banned Powerpoint in our office. We don’t use it for anything. We use pens, paper, post-it notes, notepads, basically anything to avoid a screen for as long as possible.   In my head Powerpoint was invented by one of those absolute dickheads you meet...

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Lets face it, children are the worst.

It is a well known fact that children are narcissists. In their world what they think goes. Unicorns definitely exist, if you jump off your bunk bed you will almost certainly be able to fly and if you draw all over the walls but say that it was a Gruffalo then your mum will definitely believe you. The universe bends to your will.   Kids are interested in things that they are interested in and the rest of the world can quite literally naff...

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bg1
Pints Vs. Pilates

On Friday my husband took me to Ronnie Scott’s as a birthday treat. Very nice indeed.   We agreed a time to meet nearby, my husband was late. Lateness is something he is consistently good at. I’ve stood in B&Q for an hour waiting for him, I’ve waited at train stations, restaurants and theatre performances.   Hell, on our first date he left me waiting in a pub for 30 minutes before he showed up.     Time surprises him.   He arrives with a flourish of train woes,...

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Authentically me
WTF is ‘Pulled Chicken’?!

Here’s an ‘authentically me’ experience.   When I was 19, my parents packed me off to university with a crate of violently coloured alco-pops, I think Reefs if I remember correctly, and a disposable camera. I believe their parting words were “have a good time dear, we’re off to spend your inheritance” or something like that. I took their words to heart. Documented evidence of this can be found on my bookshelves in the form of ropey photo’s taken on said camera, including one...

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The most awkward date ever.

I love Tuesdays. It’s the one day of the week where the awful northern line commute is made marginally more bearable by reading Timeout. As I was flicking through a couple of weeks ago, one thing in particular caught my eye – silent speed dating.   I have to say I have never been speed dating but I’ve always been slightly intrigued by it. At points in life when I’ve been unlucky in love, for a millisecond I’ve considered giving it a...

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Nylons
Love is a lie.

Before the advent of the notion of truth within advertising in the late 60s, the main tool anyone had at their disposal was ‘mythology’; the myth that consumers were sold was of an idealised existence, that they could attain if only they possessed the right products. And so to sell nylons? You sell love, the nylons just happen to be the only visible and therefore attainable aspect of the story. Really what this all boils down to is desire and...

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How to make everyone hate you.

Try this quick completely non-scientific exercise next time you are at a party:   Walk up to a stranger and strike up a conversation. When they ask you what you do for a living say ‘market research.’ Now watch their eyes glaze over or alternatively cast around desperately for an exit leaving you bereft and alone. Sad face.   All is not lost, this is just phase 1.   Now you have been left high and dry, walk up to another stranger and repeat the exercise but this...

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