Speak to Tash
 
 

I was walking through Shoreditch the other day with my husband and we saw this billboard advertising the re-release of the Sgt. Peppers album. There was a group of people standing underneath it looking. Unusual for a billboard I think we can all agree. I imagined someone was being mugged or something but no. They were looking because the billboard was literally growing. The foliage underneath the main image was an actual flowerbed, containing real live flowers, and the central bass drum was a real...

READ MORE

Nudge Behaviour

There are two things you should know about humans   1. We are an inherently lazy bunch 2. We are overly optimistic about almost everything   Both of these traits can be summed up in one simple action. Filling the kettle. The next few times you make a cup of tea, watch yourself. What you will notice is that typically you will fill the kettle to roughly the same point, every single time you make a brew. Whether you are making one cup or have been hideously caught in...

READ MORE

Reality Shifts

My husband got a new job recently.  Good man.   He’s gone from smallish to biggest in one great career-enhancing leap.  I am super proud.   It has amused me greatly to see him get through his first few months and how his outlook on life has changed with it.   His first day, as with any first day was full of angst and trepidation.  Will I be up to it?  Can I deliver? Will they like me?     When he came home his eyes were wide eyed...

READ MORE

What’s the (power) Point?

“There is practically nothing that is not capable of boring us.” Bill Bernbach   I’ve been asked a couple of times recently about how to present really well if you are not using Powerpoint.   I’m asked because about 3 years ago, we banned Powerpoint in our office. We don’t use it for anything. We use pens, paper, post-it notes, notepads, basically anything to avoid a screen for as long as possible.   In my head Powerpoint was invented by one of those absolute dickheads you meet...

READ MORE

Nobody likes new, they fake it.

Recently I was lucky enough to see the Book of Mormon. It’s phenomenal. The sceptic in me is always wary of anything that receives that much hype but as the curtains closed on what had been a genuinely hilarious two hours, my friends and I immediately started recounting our favourite bits and analysing why it had been so good. On paper, the show should be a disaster. Any musical about religion is always going to divide opinion, but a musical about...

READ MORE

Be Bold, Be Brief, Be Gone.

Stuff, what shall I wear today?  Take out the rubbish later, garbage work, products, blogs I’m supposed to read, must check Facebook, Instagram, texting Jon later to see what he’s up to, email is ruining my life, listening constantly to my sister rant on, music on the radio is shit today, boxsets which one to watch?   More stuff. That meeting with my boss later, that meeting with my other boss tomorrow, what shall I have for dinner?  La la la....

READ MORE

1 Tip for an easy life.

One thing I definitely don’t want to ditch is making sure we as an agency get out and about as often as possible.  I once heard a great quote from Martin Weigel that the biggest problem in advertising is that so many in adland ‘breathe in the exhaust fumes of their own rhetoric for far too long’.   This applies to everyone.  It is never a good idea to spend too long wrapped in the cocoon of one’s own industry and peers.  ...

READ MORE