Speak to Tash
 
 

When you are a research agency, people expect few things from you other than: A lot of numbers Boredom Some bad powerpoint Death by a 1000 slides Fried food in a focus group We know this because this is why The Mix was founded.    Our business purpose is simple: Human behaviour is fascinating. Research isn’t.   This is a problem that blights all of our lives.  From the products that we buy to the messages we receive, as research is done poorly people are free to...

READ MORE

featured
Natwest: Above the line or internal comms?

Sometimes advertising is about selling. Sometimes it is about being desirable. Occasionally it tries to educate you. Recently, in more troubling economic conditions it has also been about something else. In the case of Natwest it’s about reigniting belief.     Making the people that work for you (employees), and the people responsible for your fortunes (shareholders) believe again in what you are doing.   33,300.   That’s how many people Natwest employ in the UK. (Quite a lot)   73%   That’s how much the British public still own of RBS (the holding company...

READ MORE

femv header
Femvertising. What is the point?

How many times recently have you been told:   You are beautiful just the way you are You can do it You could be an astronaut or scientist if you wanted to be   If you haven’t you are most likely a man. For the rest of us, this is femvertising in all its pink glory. Brands being our personal cheer squad making us feel invisible in the face of centuries of discrimination.     Well done ladies, you can do it. But amongst all this collective back...

READ MORE

featured
Be more like Fenton (and less like the deer)

After a bout of extreme chocolate eating mixed with intense gin drinking, I woke up this Saturday with what can only be described as self-loathing.     A quick perusal of social media confirmed that I was the only person in the universe who wasn’t in the gym, or doing some improbable form of exercise and that if I was to continue using the badge ‘millennial’ then I should sort my shit out immediately.   And thus we begin this week’s blog with a lesson...

READ MORE

featured
Lets face it, children are the worst.

It is a well known fact that children are narcissists. In their world what they think goes. Unicorns definitely exist, if you jump off your bunk bed you will almost certainly be able to fly and if you draw all over the walls but say that it was a Gruffalo then your mum will definitely believe you. The universe bends to your will.   Kids are interested in things that they are interested in and the rest of the world can quite literally naff...

READ MORE

bg1
Pints Vs. Pilates

On Friday my husband took me to Ronnie Scott’s as a birthday treat. Very nice indeed.   We agreed a time to meet nearby, my husband was late. Lateness is something he is consistently good at. I’ve stood in B&Q for an hour waiting for him, I’ve waited at train stations, restaurants and theatre performances.   Hell, on our first date he left me waiting in a pub for 30 minutes before he showed up.     Time surprises him.   He arrives with a flourish of train woes,...

READ MORE

Fixers Featured
4 second life decisions

I was sat watching TV with my husband the other day.  We were watching Tattoo Fixers and we were debating the merits of covering a small shit tattoo with a really big (and sometimes shit) tattoo.   If you haven’t watched the show, it is a highly entertaining hour where people attempt to get cover-ups of the worst tattoo’s known to man.  The problem is that often the cover-ups are really big and dark in order to hide the original heinous creation. As...

READ MORE

headerimage-abitgood
HOW TO BE ‘A BIT’ GOOD

Contradictions are nothing new in human behaviour. Sometimes it seems that the only defining feature of being human is that we live in a constant state of well-intentioned lunacy, believing strongly one thing whilst doing almost the exact opposite at the same time.   There are literally hundreds of great examples of this.     A great one I heard recently was the debate over organ donation cards. It’s a subject that arouses exorcisms of rage in lots of people. If you live in a country where...

READ MORE

featured
Candy Crush or your spouse. Choose one.

I’m in the business of people. Arguably if you sell, make, produce or create products then you are too. And people are in trouble. We have become distracted by the tsunami of crap we all produce. Only last week, did I hear a report that children now spend more time on the internet than watching TV (which was already pretty high). It seems like as a species we are perplexed by our own inability to put down our phones.     But if we look back 200,000 years...

READ MORE

onepair
Only one pair in the whole world.

Everyone buys stuff. Unless you are a hermit or have managed some sort of transcendental state, we all operate in a world where we need to procure things that we neither produce nor grow in order to survive and thrive.   If you buy things repeatedly, then a lot of the time you might make it into the lucky bucket one might call ‘brand loyal’. My husband would be one of these people who would fit this bill nicely.   Sam loves a pair of trainers....

READ MORE

Authentically me
WTF is ‘Pulled Chicken’?!

Here’s an ‘authentically me’ experience.   When I was 19, my parents packed me off to university with a crate of violently coloured alco-pops, I think Reefs if I remember correctly, and a disposable camera. I believe their parting words were “have a good time dear, we’re off to spend your inheritance” or something like that. I took their words to heart. Documented evidence of this can be found on my bookshelves in the form of ropey photo’s taken on said camera, including one...

READ MORE

Talking to yourself is never a good idea - Featured Image
Why nobody is listening

In the world of consumer research we deal in conversations. We deal in brands that think they are having conversations with consumers but want them to be better, we deal with conversations that are falling on deaf ears, and we deal in how the hell to start having those conversations in the first place.   Pretty straight forward really.   But we all know that anyone working in marketing, or in agencies or anything else that touches a brand has a tendency towards complication...

READ MORE

Pimlico - Featured
How much money do you get paid?

I watched a really interesting programme on 4OD last night, using the Pimlico Plumbing group as a guinea pig in a new salary initiative.   The thrust of the show was that by revealing your salary to your co-workers, you would create an environment of equality, trust and respect. That in itself was a very interesting exercise but what really struck me was the strength of the brand that they have built.   I have been working with brands for a fair while and...

READ MORE