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When you are a research agency, people expect few things from you other than: A lot of numbers Boredom Some bad powerpoint Death by a 1000 slides Fried food in a focus group We know this because this is why The Mix was founded.    Our business purpose is simple: Human behaviour is fascinating. Research isn’t.   This is a problem that blights all of our lives.  From the products that we buy to the messages we receive, as research is done poorly people are free to...

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