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Sometimes advertising is about selling. Sometimes it is about being desirable. Occasionally it tries to educate you. Recently, in more troubling economic conditions it has also been about something else. In the case of Natwest it’s about reigniting belief.     Making the people that work for you (employees), and the people responsible for your fortunes (shareholders) believe again in what you are doing.   33,300.   That’s how many people Natwest employ in the UK. (Quite a lot)   73%   That’s how much the British public still own of RBS (the holding company...

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