Speak to Tash
 
 

Before the advent of the notion of truth within advertising in the late 60s, the main tool anyone had at their disposal was ‘mythology’; the myth that consumers were sold was of an idealised existence, that they could attain if only they possessed the right products. And so to sell nylons? You sell love, the nylons just happen to be the only visible and therefore attainable aspect of the story. Really what this all boils down to is desire and...

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