Speak to Tash
 
 

Try this quick completely non-scientific exercise next time you are at a party:   Walk up to a stranger and strike up a conversation. When they ask you what you do for a living say ‘market research.’ Now watch their eyes glaze over or alternatively cast around desperately for an exit leaving you bereft and alone. Sad face.   All is not lost, this is just phase 1.   Now you have been left high and dry, walk up to another stranger and repeat the exercise but this...

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