Speak to Tash
 
 

There are two things you should know about humans   1. We are an inherently lazy bunch 2. We are overly optimistic about almost everything   Both of these traits can be summed up in one simple action. Filling the kettle. The next few times you make a cup of tea, watch yourself. What you will notice is that typically you will fill the kettle to roughly the same point, every single time you make a brew. Whether you are making one cup or have been hideously caught in...

READ MORE

bg
Sponsoring a documentary.

When you are a research agency, people expect few things from you other than: A lot of numbers Boredom Some bad powerpoint Death by a 1000 slides Fried food in a focus group We know this because this is why The Mix was founded.    Our business purpose is simple: Human behaviour is fascinating. Research isn’t.   This is a problem that blights all of our lives.  From the products that we buy to the messages we receive, as research is done poorly people are free to...

READ MORE

Reasonably Unreasonable
Reasonably Unreasonable

The reasonable man adapts himself to the world; The unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. - George Bernard Shaw Consumers are unreasonable and therefore all progress depends upon them. We have two profoundly challenging problems in the world today that we must tackle head on in 2017. FIRSTLY, THERE IS TOO MUCH TO BUY   Our economic wealth has been built on the back of creating demand.  Capitalism demands endless growth. And what does endless growth produce? Christmas...

READ MORE

featured
Natwest: Above the line or internal comms?

Sometimes advertising is about selling. Sometimes it is about being desirable. Occasionally it tries to educate you. Recently, in more troubling economic conditions it has also been about something else. In the case of Natwest it’s about reigniting belief.     Making the people that work for you (employees), and the people responsible for your fortunes (shareholders) believe again in what you are doing.   33,300.   That’s how many people Natwest employ in the UK. (Quite a lot)   73%   That’s how much the British public still own of RBS (the holding company...

READ MORE

fear
As Bad Today as it’s Always Been.

I don’t know about you but 2016 has felt like a tough year. 
Maybe the toughest ever? We’re only half way through and already there is an appropriately named subreddit “Fuck2016” to fill you in on exactly how messed up 2016 really is. The common chat at the water cooler is that the world is doomed and there are plenty of pieces of evidence to support this.   Every time you turn on the TV some fresh horror awaits.   • Brexit • Trump Vs. Clinton • Nice •...

READ MORE

KNUTSFORD, UNITED KINGDOM - MARCH 17:  In this photo illustration, the European Union and the Union flag sit together on March 17, 2016 in Knutsford, United Kingdom. The United Kingdom will hold a referendum on June 23, 2016 to decide whether or not to remain a member of the European Union (EU), an economic and political partnership involving 28 European countries which allows members to trade together in a single market and free movement across its borders for citizens.  (Photo illustration by Christopher Furlong/Getty Images)
From Westminster to Southend Pier

In the last week or so, something has happened. It is pretty confusing and if like Tim Peake you’ve been in space, here’s a quick summary: Camp A, Camp B and Camp C live in the same place. Camp D lives nearby and they all kind of hang out and share stuff. Camp A&B live in a part of the place called ‘Fancyland’. Camp C lives in a place called ‘Normal’. Some of A & B decided that they weren’t sure about hanging with Camp...

READ MORE

femv header
Femvertising. What is the point?

How many times recently have you been told:   You are beautiful just the way you are You can do it You could be an astronaut or scientist if you wanted to be   If you haven’t you are most likely a man. For the rest of us, this is femvertising in all its pink glory. Brands being our personal cheer squad making us feel invisible in the face of centuries of discrimination.     Well done ladies, you can do it. But amongst all this collective back...

READ MORE

featured
Reality Shifts

My husband got a new job recently.  Good man.   He’s gone from smallish to biggest in one great career-enhancing leap.  I am super proud.   It has amused me greatly to see him get through his first few months and how his outlook on life has changed with it.   His first day, as with any first day was full of angst and trepidation.  Will I be up to it?  Can I deliver? Will they like me?     When he came home his eyes were wide eyed...

READ MORE

Prince featured
Presenting like you’re at Prince’s funeral

  A bead of sweat trickles down your brow. Your throat is dryer than the Sahara desert. Your breath comes in short, fast gasps if at all. Your brain feels foggy, like space and time are moving around you in slow motion. Your palms are clammy.   The faces gazing at you may as well be the piercing stare of a lion about to devour you.   This is the extreme end of presenting.   The squeaky bum moment when things unravel around you.   I’m going to discuss today what I’ve...

READ MORE

featured pp
What’s the (power) Point?

“There is practically nothing that is not capable of boring us.” Bill Bernbach   I’ve been asked a couple of times recently about how to present really well if you are not using Powerpoint.   I’m asked because about 3 years ago, we banned Powerpoint in our office. We don’t use it for anything. We use pens, paper, post-it notes, notepads, basically anything to avoid a screen for as long as possible.   In my head Powerpoint was invented by one of those absolute dickheads you meet...

READ MORE

featured
Be more like Fenton (and less like the deer)

After a bout of extreme chocolate eating mixed with intense gin drinking, I woke up this Saturday with what can only be described as self-loathing.     A quick perusal of social media confirmed that I was the only person in the universe who wasn’t in the gym, or doing some improbable form of exercise and that if I was to continue using the badge ‘millennial’ then I should sort my shit out immediately.   And thus we begin this week’s blog with a lesson...

READ MORE

featured
Lets face it, children are the worst.

It is a well known fact that children are narcissists. In their world what they think goes. Unicorns definitely exist, if you jump off your bunk bed you will almost certainly be able to fly and if you draw all over the walls but say that it was a Gruffalo then your mum will definitely believe you. The universe bends to your will.   Kids are interested in things that they are interested in and the rest of the world can quite literally naff...

READ MORE

bg1
Pints Vs. Pilates

On Friday my husband took me to Ronnie Scott’s as a birthday treat. Very nice indeed.   We agreed a time to meet nearby, my husband was late. Lateness is something he is consistently good at. I’ve stood in B&Q for an hour waiting for him, I’ve waited at train stations, restaurants and theatre performances.   Hell, on our first date he left me waiting in a pub for 30 minutes before he showed up.     Time surprises him.   He arrives with a flourish of train woes,...

READ MORE

Fixers Featured
4 second life decisions

I was sat watching TV with my husband the other day.  We were watching Tattoo Fixers and we were debating the merits of covering a small shit tattoo with a really big (and sometimes shit) tattoo.   If you haven’t watched the show, it is a highly entertaining hour where people attempt to get cover-ups of the worst tattoo’s known to man.  The problem is that often the cover-ups are really big and dark in order to hide the original heinous creation. As...

READ MORE

headerimage-abitgood
HOW TO BE ‘A BIT’ GOOD

Contradictions are nothing new in human behaviour. Sometimes it seems that the only defining feature of being human is that we live in a constant state of well-intentioned lunacy, believing strongly one thing whilst doing almost the exact opposite at the same time.   There are literally hundreds of great examples of this.     A great one I heard recently was the debate over organ donation cards. It’s a subject that arouses exorcisms of rage in lots of people. If you live in a country where...

READ MORE

featured
Candy Crush or your spouse. Choose one.

I’m in the business of people. Arguably if you sell, make, produce or create products then you are too. And people are in trouble. We have become distracted by the tsunami of crap we all produce. Only last week, did I hear a report that children now spend more time on the internet than watching TV (which was already pretty high). It seems like as a species we are perplexed by our own inability to put down our phones.     But if we look back 200,000 years...

READ MORE

onepair
Only one pair in the whole world.

Everyone buys stuff. Unless you are a hermit or have managed some sort of transcendental state, we all operate in a world where we need to procure things that we neither produce nor grow in order to survive and thrive.   If you buy things repeatedly, then a lot of the time you might make it into the lucky bucket one might call ‘brand loyal’. My husband would be one of these people who would fit this bill nicely.   Sam loves a pair of trainers....

READ MORE

Authentically me
WTF is ‘Pulled Chicken’?!

Here’s an ‘authentically me’ experience.   When I was 19, my parents packed me off to university with a crate of violently coloured alco-pops, I think Reefs if I remember correctly, and a disposable camera. I believe their parting words were “have a good time dear, we’re off to spend your inheritance” or something like that. I took their words to heart. Documented evidence of this can be found on my bookshelves in the form of ropey photo’s taken on said camera, including one...

READ MORE